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COMPANY HISTORY FROM 1975 TO 2008
PRIMEDIA was established in 1989 as K-III Holdings, a new venture financed by the investment group Kohlberg, Kravis, Roberts and Co. (KKR). A newspaper, periodical, and book publisher, its publications consisted of consumer and trade magazines, reference books, and educational materials and services. The company acquired Haas Publishing, now Consumer Source Inc., in 1994 and went public in 1995. By 1997 K-III Communications Corporation was renamed PRIMEDIA Inc. In August 2007, PRIMEDIA completed the disposition of substantially all of its business operations not associated with Consumer Source.
Formerly known as Haas Publishing, Consumer Source was founded in 1975 in Jacksonville, Florida, when the original founder of the company discovered the power of targeted marketing. Few industries have benefited from the strength of this concept more than the apartment and home industries as consumers have become more and more product savvy and discriminating with their dollars. Thirty-six years later, we are a successful vertical search company, providing Internet, mobile and print solutions to help consumers find a place to live.
In 2011, PRIMEDIA was acquired by TPG Capital, a leading global private investment firm with $48 billion of assets under management. TPG Capital seeks to invest in world-class franchises across a range of industries, and has made successful investments in fast-growing Internet companies and media franchises such as Sabre/Travelocity/Lastminute, Hotwire, Univision and Creative Artists Agency. TPG has also developed Internet retail and e-commerce expertise via multiple online platforms, including NeimanMarcus.com, Petco.com, JCrew.com and Become.com.